And learn why we chose to use the word "Lady" rather than "Women" or "Female" in the name of the National Association of Lady Real Estate Agents.

To signup for the newsletter so that you don't miss any future issues, please go the the website and fill out the quick form on the right sidebar...we're talking 30 seconds of your time, ladies...to keep you in the loop :-) 

She has a job now, but is looking to upgrade. Hours available are after 4:30pm on Mon., Wed., Fri. - after 1pm on Tues. & Thurs. -and full weekend availability. She's a smart girl with a heart of gold and would do a great job! Please contact me if you have something or know someone who does. Thanks in advance!

Pop-ups! 
I still hate them...but they are effective.  Utilizing some code or plug-in that will make your website viewers have to sign up so that the annoying pop-up will go away and they can read the content that they came to see...well, it can increase sign-up rates exponentially.  But I still hate them.  I don't want to mention any by name right now...I am actually going to see if I can get one company to let me review their product in detail for a future post.  Some canned real estate websites already have this functionality built in...so check with your provider before laying out additional cash. 

Bribe them to sign up!  Yes, it works...offer them entry into a contest to win Starbucks, a free CMA, a free neighborhood profile, iTunes gift card raffles, chance for lunch with you at a fancy local restaurant, a funny report, a list of funny quotations, a historical report on the area...think outside of the box! (For example...IF I get over 50 female / women / lady real estate agents to subscribe to the weekly newsletter for the National Association of Lady Real Estate Agents via the form below or via the form at the link provided below BY Monday 8/23/2010 at 11:59pm PST, I will do a blog post featuring the first 15 of those ladies with keyword targeted links and a 3 line bio...links to both agent website and AR profile will be included...I will feature this blog post on all my sites and get it as much exposure as possible, creating great inbound links and traffic back to the new subscribers :-)  I will post the links to the blog post in the comments section of this post by Wednesday 8/25/2010 at noon PST. This is called thinking out of the box, people!!!  )

Below is a prime example of #5...here is a hard to miss, attractive to look at (I know it's large...normally it would be about 1/4 this size, but I was making a point , very easy to use subscription form which I have created for the National Association of Lady Real Estate Agents.  The "look" of the form mimics / complements the look of the association's website, so it continues to build brand awareness everywhere that it is used.  This is a live form for the NALREA newsletter that is published every Tuesday, so all the lady real estate agents who read this should feel free to go ahead and test it out!  

(Should you prefer a more subtle, classier example, you can see the one on the sidebar here.

A few examples within Active Rain of great sign up forms are:

• http://activerain.com/blogsview/685076/the-activerain-suggestion-box
• OK...seriously...I can't find anymore now that I want them...I looked through all the people I would normally have been looking at...even though I can see them in my mind and know they're there...one of them is bright red and on the sidebar...can't think who it belongs too...sorry - I was trying to do an AR shout-around!

To signup for the newsletter so that you don't miss any future issues, please go the the website and fill out the quick form on the right sidebar...we're talking 30 seconds of your time, ladies...to keep you in the loop :-)

I truly appreciate the favor and am happy to return it.  Thanks!

As an example, for my purposes, I decided to create an ad for one of my online networking associations, thinking to boost traffic to the website only at the time.  That happened, definitely...I set up the ad so that I only paid on click thrus...which in the less than 24 hours, I received 126 click thrus...scratch that....targeted click thrus to my site.  This association targets female real estate agents, so I set up my ad this way:

• who live in the United States
• age exactly 18 and older
• who are female
• who like national womens council realtors, real estate buyers agent council rebac, real estate sales or realtor

Now...for the unexpected...  I was traveling yesterday once I had set this ad in motion and basically forgot about it. That is, until I thought to check my emails!  All of a sudden I was receiving newsletter subscription notifications for people that had clicked through my ad to visit the networking association website and ended up signing up for my newsletter!  I hadn't anticipated that response at all!  Based on the targeted click thru ads that I paid for the clicks on, I received 17 newsletter sign ups.  That may not seem like a ton, but that makes it about a 13.5% conversion rate, and I think that is a pretty good return on my investment for sure!  According to CoolerEmail, an average subscription rate is 5%, so I am happy with my results.

According to my research, approximately 7% of newsletter subscribers will be converted into buyers...which means that based on my membership fees (which are really modest compared to the commission that could be earned on a real estate sale), my ad campaign will pay for itself...and I will receive a 252% return on my ad campaign investment!  (results will vary for each ad campaign, these numbers should be considered an example of what a really good result would be and are the best case scenario of what my end results could be from this test.)

So, start thinking about if you are missing out on what could be a really lucrative form of advertising for your real estate business.  There are all sorts of ad parameters / filters that you can set in your ad campaign, you could target your local market so fiercely that you just might be surprised at the results.  Please let me know if you go this route and what your results are...or feel free to post questions, I am happy to answer if you need help setting up your campaign.  Good luck and enjoy your ROI!

OH - if you are having trouble figuring out your conversion rates, etc...here is an excellent page that gives you lots of formulas to get you started.

ABOUT THE AUTHOR: Christine Wade has successfully owned and operated a Real Estate Virtual Assistant company providing Real Estate Support Services, since March of 2000. She has many accreditations and has received many client testimonials over the years. Christine is also a licensed agent specializing in North San Diego County Real Estate (CA DRE license #1442002) as well as the founder and President of the National Association of Lady Real Estate Agents.

Trusting What You Can Not See

by Sheri McConnell
Excerpted from Smart Women Know Their Why

Faith is a big part of living a successful life and being a successful entrepreneur.  My secret is deciding to have faith in myself more than any type of external force.  Notice I said the word “decision” because that is where it starts. My journey has taught me that I always intuitively know which direction to head next and when I look to find answers outside of myself, I always end up off the path a bit. It took me until I was well into my thirties to be able to trust others because of not having established trust in any form whatsoever during my childhood.  For me, I had to have my own family and connect with the love I had for them to be able to trust myself and others.

The deeper reason it is important to be able to trust is because your heart must be full and complete in order to bring out the passion and joy for yourself and others in your life.  The feeling of trust will penetrate the walls surrounding a broken heart, the pain from being alone or feeling alone.  Just like you, others have been in the dark and are searching for what you now know to be true. They are searching to believe in themselves in the darkest moments of their being.  This is trust at its core.

So let’s talk about a few ways to learn to trust yourself so you can be empowered to live the life of your dreams which could mean grow a very profitable business, or have a huge family, author a series of books, or travel the world and meet exciting people—shoot your dream life could include all of these—mine does!

Trust in Balance

If you are moving in “auto-pilot” the heart will not shine and the days will cast heaviness in the center of your body.  Balance will provide the base of being grounded to the truth. Believe in the love you have for yourself and you will come from the deepest parts of your soul.

The fastest way to develop a trusting relationship with balance is connect with nature.  This will bring the balance between work, family, love, and life.  In this connection you will build the foundation that will hold you up in any storm.  So each day work on getting out and just seeing the beauty of nature around you.  This will help make the connection stronger and remind you of just how small we are in the universe.  The more you bring in nature and hold the thought of each molecule and atom circling in your path, the more balanced you will become.

Now, I am aware that I live in San Antonio, Texas and we are blessed with nine months of beautiful weather each year, so I know I am able to connect more often than some—if you live in an area that isn’t as mild as where I live, do whatever you can to create the sounds and smells of nature in your home during the cold months.

Trust in Power

True power will emerge when you are in service. All you have to do is trust that the power is given to you to serve and that if you serve, the world is abundant.  This doesn’t mean when running a business, you don’t charge for products and services.  You can’t produce quality products and services and really help your customers if there isn’t an exchange of money.  Trusting in your own power to lead others through your products and services is the inner structure that allows the new ideas and the new beginnings to come forth.

Trust in Energy

The innocence of childhood energy is what we tap into when we are at our center.  Remember the feeling of being with one self and no cares or a negative thought to speak of. Trust that this energy still exists within you and allow yourself to bring this calmness into your thinking when you are taking on the biggest obstacles and the biggest conflicts. Tapping into this energy will help you to reduce stress and become heart centered. This is the constant energy that is felt by others so they can rejoice in their knowing of this power within them.  And knowing about this energy will help you break the barriers of negative energy in any room.

I have found that our truest sense of self comes from just trusting in our energy and the energy signals we get from others. Your goal is to have no barriers or boundaries where energy is concerned and just be with the energy of each moment. In the present moment, there is no fear, no doubt, just you in your power and experiencing all of life’s joys that are presented to you each day.

Trust in the Journey

A lot of people get stuck in their own journey. They relive the worst parts of it over and over again in a very unloving way.  It becomes a vicious circle of inner self disappointment that circles them right back around to the same place again.  I’ve been there and I get it.

Instead of getting stuck on your journey, take the mistakes you made and will make and love yourself as if you were a child who is learning. Even as adults, in some areas of growth we are only children and we must be gentle with ourselves to truly grow through the journey. What I know to be true is that people are searching for a place of belonging and validation. You can create this for them by being a leader who spreads passion and love.

Remember that your journey is a gift because it provides the wisdom you will need to go out and create positive change in the world. So your goal is to learn from your past and do better as soon as you know better. Be strong and have courage to change. Trust me, I know how hard it is to move past a dysfunctional patterns that have become comfortable.  But the rewards of doing so allow you to stand outside of yourself and get a good look at whom you have been and where you are now.  What surfaces is love. And now you can shine this love for others…. You see, without the journey, you would not have this gift.

Because of my journey (see chapter one), I was able to survive the darkness and now shine a light for others who are now in the shadows of darkness themselves.  They need help from someone who has been there and conquered the fear of internal and external chaos.  I do this by casting light on dark situations and allowing my words to fill the gap between doubt and love.   I invite you to find your passions (your gifts) and cast light for others too.

Want to learn more about Sheri McConnell and her new book, Smart Women Know Their Why? Visit http://www.smartwomenwhy.com